The Taste Signature Site is a new content resource from QEP Marketing Clinic.
Our goal is to provide resources and help for Food & Beverage professionals who are are interested in developing or improving products that consumers prefer to competition through Emotional and Sensory Consumer Insight
We have set up a LinkedIn Group which will feature blogs, videos, e-books and webinars linked to this site
What is a Taste Signature
Every Food and Beverage product has a unique consumer Consumption Experience based on its Emotional (Conscious and Unconscious) and Sensory (Appearance, Aroma, Taste and Mouthfeel, Aftetaste- through the mouth) delivery
It is vital for any brand owner to understand in detail their own products Taste Signature and how it compares with its competition – favorably or unfavorably so that they know how to improve, develop and innovate
Watch out for future new content and check out our book which is available on a free download if you join our LinkedIn group or available in hardcopy and Kindle from Amazon