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The Taste Signature

Developing Food & Beverage Product That Consumers Choose Through Emotional & Sensory Consumer Insight

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ANNOUNCING TSAP -TASTE SIGNATURE ACTIVATION PROCESS

We are very excited to announce that QEP Marketing Clinic are extending our service and value to our clients by accelerating product development through applying learning from Emotional Taste Research Taste Signature to concrete product development guidance via protocept creation… Continue Reading →

Free E Book on the 12 Critical Consumer Insights in Food & Beverage

How to Manage the Consumer Encounter

  The Encounter in Food & Beverage brands – How to Manage Background In our book The Taste Signature Revealed we introduce and talk about the value of the Encounter How, when, where and with whom are all crucial components… Continue Reading →

The Six Consumer Forces of Emotional DNA in Food & Beverage Development

Test – Our previous blog highlighted the 5 forces of Changing Consumer Preference To innovate and develop new products and to improve existing products it is essential to understand these forces. In our experience of consumer researching over 6500 food… Continue Reading →

Hello world!

New Blogs and Webinars will be coming soon on Food & Beverage Innovation and Development through Emotional and Sensory Consumer Research

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