Testimonials and Endorsements from a cross section of our clients


“We want our products to deliver deliciousness to their Need States. They work with consumers to give us that guidance”

Michael Mars


“Seems to have and almost unique ability to explain exactly what taste means and how it builds the total brand experience

The level of insight generated is fantastic and provides us with a much more in-depth understanding of just how important taste really is”



“Optimizes the Taste Experience – enables us to develop the taste to fit the consumers needs for the target drinking occasion. There is no else in their field.”


“Puts a brand’s flavor profile in a context of culture, lifestyle and emotions”

Coca- Cola


“Translates consumers thoughts into a format that allows both developer and marketer to discover the real needs and language of the consumer – a powerful catalyst “



“Finds the articulated and unarticulated emotional triggers that determine the success of our products”



“Thanks so much for delivering superb work that has helped us in the UK. I will be recommending you guys to the team in the US”



“ Our ad agency was so impressed with the presentation that they would like a video of it to show all of their creatives!! The interest of our other brands is based on the excitement and word of mouth of the entire Dr Pepper team”

Dr Pepper Snapple Group


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